Types of Photography

Types Of Photography

Advertising/Promotional

The use of advertising/ promoting products visual is a main source of income for brands. It's where a consumer can visual see an item. But as well, the way the item is presented in the photo is another form of selling the brand. Such as the model who endourses in it, or how the photography has presented it. In this case if I'm focusing on the photographers them self and how their style can sell the brand or have the brand re-knowed for a certain expectation.

David Shama who is re-knowed for being the photographer for American Apparel is a pure example of how his captured images can sell and item from a double page spread in a magazine to a billboard advertisment on your local high street.

Fashion

American Apparel is known for it's risk'ey images and is contriviersial in many sense when it comes to the form of how the advertise the brand. Their images often involve revealment of the female body, or not 'traditional beauty'. Shama has a rustic style of photogrpahy for the American Apparel promtional shoots, his images incoperate grain and sometimes are purposly out of focus to add to the vintage effect. These are non-studio based and incoperate mainly natural lighting.

Fashion photogrpahy links well with advertisment/promotion. As the images used for the fashion images, are either to express/show garments of clothing, make up etc or to again sublte sell the product(s). Tom Barnes is the regular photogrpaher for the clothing line founded by Oliver Sykes in 2007, Drop Dead. Each of his shoots experiment with different ways of capturing the image and image manipulation. Which can be seen on the right hand examples. Where in the editing stages he has incorperated syumbols and filters as a form of art. I persoanlly like his style, as the colours he brings out in the images really captures your attention. In this shoot he uses mainly non studio based locations, but images such as Amanda Hendrick in the floral bikini top is set in a studio under artifcial lighting.


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Portitrature/Studio work (in relation to Terry Richardson's work)

Terry Richardson has done campaigns for Marc Jacobs, Supreme, Aldo, YSL, Tom Ford and many others. Including various magaize shoots. He is most famous for her star porature pictures. His unique style of a blank white canvas background contrast with the vibrant characters and garments of clothing infront of them, which are empahised by the forced flash. He never shoots more than three in a shoot. His images focus on expressions and actions of his subjetcs, this is how he translates their personalities on to 2D. Richardson uses a studio as his location in pretty much all his shoots. In porterature they are usally mid-close up shots.

Documentary

Documentary photopgraphy argubaly is the most 'real' photgraphy you can get. It can scope from topics and issues such as a day out for someones birthday, to war, disease, famin and death. It usually has the biggest impact on the viewer as the surealism of the candid images translate through the real emotions/stature of people, buildngs and land etc. If a photo experinces manipulation at any stage, it can be dismissed as a documentary photpgraph. As it's not what the camera actually picked up at the second it capture a moment.

Kneale's shots vary from wide angle shots, which he would of probably used a lower mm lense, such as 18-55mm. To close ups so he can catch expressions, where jhe would of most likely got up close, or manually zoomed the lense in, His close up images use depth of field.

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Craig Earnest Kneale is the drummer of the scottish quartet, Twin Atlantic. But as well being pretty good with his hands and some sticks, he's a keen blogger and documents his blogs with photogrpahy he has documented mainly from being in the band. I've always found his blogs witty and hialrious, but also his images bring the blog to life that bit more. As they dipict life in a band and on the road. And he captures all the different places they travel under natural lighting. Varying from the places they are in and the cirumanstances in which it is. Or the exopressions of road crew and band member in a particular moment. This is a great insight into how people work under the condsitions of being in a band. As even though the images I have used in my example are all 'lively' images, he does and will potray how people are feeling in a time. When they're bored of a 8 hour drive or uncomfotable in a situation, he will document real life,

Photojournalism

Journalism is usally percieved as the vocal or text based way of communicating news to the public/one an other. When in fact photography can play a huge foll in how news and informations is conveyed. Photojournalism can range from papparazi snaps, to caught in conflict images. Pappazrazi photos in particular are taken, then sold to either a company/tabloid they supply for or to the highest bidder/offer. It can be a famous/in-famous buisness. The shots are usally les artistically or astherticaly excecuted as its more about getting the image rather then how it looks. Long as it clear and the topic and information follows links with the photo.

Medical

Medical Photography focus's itself on the documentation of a clinical nature or health realted issues. Such as procedures that are surgiacal, autopsy, x-rays etc. The use of medical photography is a form of record keeping and informing medical experts what they are dealing with in most cases. For example an X-ray is a photographic/digital image of the internal structure of inside the body. The rays from the light source can be passed through and then absorbed by different materials/substances of the body. Bones in most cases, this is when a crack, frackture or break can be identified through the x-ray as it will show up, as the material is distrubted and cannot absorb the ray.

Photographers of medical illustration usally are not photographers in the art, expression sense, They are more like photojournalist. They document instead of capturing.

High-Street

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Street photography is photography that features the human condition within public places. Street photography does not necessitate the presence of a street or even the urban environment. Though people usually feature directly, street photography might be absent of people and can be an object or environment where the image projects a decidedly human character in facsimile or aesthetic.

Framing and timing can be key aspects of the craft with the aim of some street photography being to create images at a decisive or poignant moment. Street photography can focus on emotions displayed, thereby also recording people's history from an emotional point of view. Similarly, Social documentary photographers document people and their behavior in public places for the purpose of recording people's history and other purposes; photojournalistswork in public places, capturing newsworthy events, which may include people and property visible from public places; services like Google Street View also record the public place at a massive scale.

Landscape

Landscape photography captures man made buildings and structures all the way to the clamest nature lands. It doesn't focus on a subject exactly, more whats around us as humans, Mountains, valleys and hills offer a large range of natural depth for images, whilst there can be landcaspe images of New York's sky line at night. natural lighting in most cases is always used for Landscape photography and a wide shoot lense would be used as it will be capturing the whole picture. Though certain photopgrapher choose to capture close up areas of land.

Landscape can also encorpareate different aspects of photograph such as documentation/portrature, take this picture of Marilyn Monroe and Arthur Miller, the docul point of focus from the camera is on them. But the brudge landscape is prominent on in the background even though it is blurred.

Architectual

Architectural photography links nicley with Landscape photography. The both involve capturing what is around us on earth. But architectrual photography consintrates more on the buildings and sturctures in the wolrd. These can range from medieval ruins to modern miniamilist buildings in london. The skills used for this form of photographey are varied and large, different equitment can be used throughtout. Such as one photographer may use a tripod to capture a simatrical full image of the building/structure. Whilst another may only want to focus up on a certain area of the building/structure. This could involve a low-medium range of depth of field.

Photomontage

Photomontage is a mixing and combintation of a sevreal to a vast amount of images that either create a picture themself or display something. Photomontage croses all types of phtoogrpahy, you can have portrate images of people to create a bigger photomontage of something else or a photomontage of buiding or wildlife etc to create a bigger scale creation. David Hockney was one of the leading photographers of this style. His project was called 'Joiners'. This consisted of different subjects per montage and the arrnagment differed throughout. That's the beauty of photomontage as it lets the photographer even creativley esemble the image in their own style and way. He varied from landscape images to personal images of himself and mother.

I particualy like this style of photography for it's creativness as well the colours Hockney captures are beautifuly vibrant and eye catching.